Saturday 7 July 2012

Advertising Online - The Most Effective To The Least

Advertising online is a wonderful way to attract many visitors to your website. It is also less expensive compared to traditional advertising methods. The most often used are...
Pay Per Click
This is the fastest way to generate traffic to your website. You can literally place an ad using AdWords or Yahoo Search Marketing and start receiving visitors within minutes. This form of advertising can also be costly for a beginner who is new to advertising online. AdWords has an excellent tutorial on learning how to bid on keywords. Pay per click is by far, the most favorable method of advertising for the majority of online advertisers.
Search Engine Optimization (SEO)
This is where internet marketers strive to get their website listed on the first page of Google or Yahoo. It is every marketers dream because this is truly the best free advertising you can get. The flip side is it can take many months to get that kind of placement. You have to put in a lot of time and effort into building your website pages around keywords that rank high in the search engines. Definitely consider this method for a long term strategy.
Writing Articles
Writing articles is an excellent way to start ranking your website high in the search engines. Articles can be used as a short term strategy as well as long term. What happens is you write an article and submit it to one of the article directories and that article then gets picked up by other website owners who must leave your resource information intact. This creates a viral effect that spreads all across the internet. Before you know it you will have visitors coming in droves to your website. The one thing all great internet marketers have in common is, they all write articles.
Solo Ads
Solo ads are paid ads you place with ezine advertisers. These ads are sent out to the ezine owners entire mailing list exclusively. The cost of a solo ad can range anywhere from $10 to $2500 depending on the size and responsiveness of the list. You definitely want to incorporate this method into your online advertising.
Forums and Message Boards
This method is also a terrific way to generate website traffic. You just have to be careful not to spam them. By providing useful information to others you get to promote your website link through a signature file. Most of them do not allow commercial or affiliate links in the post itself. So don't do it or you will have a lot of angry people and you will probably get banned from the forum.
Forum posts also get indexed by the search engines so this can also be a long term strategy as well as short term.
Free Classifieds
I like to use free classifieds simply because it is free. This method doesn't produce a whole lot of traffic but is an excellent way to get your website link out there and only takes minutes to place an ad on them. You will need to register with most of them first. Some classified sites will allow you to post daily while others only let you post once a month.
Groups
Google, Yahoo, and MSN all have groups that you can join. Search for groups that pertains to what you are promoting and join in. There are thousands of them. One recommendation I would like to make is, make sure you check the box to read messages online or you will also get bombarded with tons of emails. I receive many visitors from posting my ads to groups.
Safelists
Be prepared with this method as you will get hundreds of email messages daily. You have to supply them with two email addresses that have to be confirmed. I recommend not using your personal email addresses for these. Safelists allow you to send messages to other members in exchange for them being able to send messages to you. They offer free and paid memberships.
Traffic Exchanges
You will get tons of traffic using this method most of which is not targeted. With traffic exchanges you view other peoples websites in exchange for them viewing yours. Marketers call this surfing for credits because you have to spend anywhere from 10 seconds to 30 seconds on each site before going on to the next site.
One of the greatest things about advertising online is that you can start receiving visitors to your website within minutes.
Lynn Quario has been studying online business opportunities since Jan. 2005. She is a mentor and supporter for anyone looking to start an online business. Check out her website at [http://www.4wealthseekers.com]

Article Source: http://EzineArticles.com/593400

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